The Grand Challenge is designed to enable the iLEAD cohort to work collaboratively to develop innovative projects that respond to real world challenges and opportunities in Âé¶¹´«Ã½ around three key themes, and link to the overall aim of the iMayflower programme, which is to deliver a sustainable step-change in Âé¶¹´«Ã½â€™s creative economy and make Âé¶¹´«Ã½ a more attractive place to live, work and visit.